HanesBrands in licensing deal with G-III Apparel for Champion and C9 Champion Outerwear

Basic apparel maker HanesBrands, Inc.
(HBI) Thursday said it has entered into a strategic multi-year
license agreement for Champion and C9 Champion Outerwear with G-III
Apparel Group, Ltd. (GIII).

In pre-market activity on Nasdaq, G-III Apparel shares were gaining
around 14.5 percent to trade at $22.10.

The deal includes design, production and distribution of outerwear
for the Champion and C9 Champion brands in North America. The
companies will also seek exploring opportunities across Champion’s
global network as a key partner.

Champion offers a full line of innovative athletic apparel for men
and women, including activewear, sweats, tees, sports bras, team
uniforms, footwear and accessories.

Vanessa LeFebvre, President, Global Activewear, said, “G-III’s proven
track record in category expansion and their best-in-class global
infrastructure will enable us to reach a wider consumer base who
already are, or will soon become, loyal to the Champion brand for
generations. . This partnership creates a significant opportunity to
leverage G-III’s expertise in the outerwear category and their
diversified distribution network, which will enable us to extend our
offerings and support the brand’s lifestyle proposition.”(DPA)