Evolving trends: Fracomina blends subtle luxe with statement designs for SS24 at Milan Fashion Week

Fracomina, the well-known Italian brand noted for its versatile women’s ready-to-wear and accessories, kicked off Milan Fashion Week on September 18th at the impressive Palazzo Isimbardi. The brand showcased its SS24 collection with a lively yet traditional fashion show, portraying its vision of contemporary femininity.

Fracomina engaged the audience by exploring various contrasts, prints, and color schemes. The show began with a fresh take on a collection staple: the coordinated blazer and trousers. It displayed a balanced mix of soft fabrics and glossy finishes, representing a thoughtful dance between ‘more’ and ‘less.’

The collection suggests that the next season will merge subtle elegance with standout trend pieces. Soft tailoring remains pivotal, but when combined with fringes, sequins, vibrant colors, jewel accents, and animal prints, the look is elevated to a new level. Clear influences of French fashion were also evident, with precise details, vichy prints, and sharp silhouettes receiving an unexpected twist through their pairing, adding richness to the collection.