Lilly Pulitzer teams up with accessory designer Lele Sadoughi for Valentine’s Day collection

Lifestyle brand Lilly Pulitzer has partnered with accessory designer Lele Sadoughi to create a new, limited-edition collection for Valentine’s Day, Lilly x Lele, in honor of its 65th anniversary.

A long-time friend of the brand, the Valentine Day’s collection marks the second collaboration between the two and includes six pieces that aim to reflect ‘the spirit of love, friendship, and fun.’

“We always love partnering with Lele Sadoughi, as our shared commitment to vibrant, heartfelt design highlights the natural synergy between our brands,” commented Mira Fain, executive vice president of design & development at Lilly Pulitzer, in a statement.

“Together, we’ve designed a collection that celebrates Lilly’s playful essence with timeless and fresh pieces. Our customers have shared how much they appreciate designs that radiate warmth and joy, and this collection captures that spirit with heart and floral motifs in colors that reflect our shared vision.”

Inspired by the signature pink tones from Lilly Pulitzer’s palette, the Lilly x Lele accessories collection is designed to match with pieces from the brand’s Resort 2025 collection. Key pieces from the Lilly x Lele collection include the Halfcourt Heart Earrings, Country Club Necklace, and the Heart Clutch.

“I’m thrilled to once again partner with the Lilly Pulitzer brand for our Valentine’s Day capsule showcasing coordinating sweetheart accessories,” said Lele Sadoughi, founder and CEO of her namesake brand, in a statement. “For this collection, I looked deep into my archives of classic heart-shaped jewelry and added a modern twist inspired by Lilly’s whimsical prints and color palette.”

“This collection, celebrating love, consists of six pieces of jewelry and a heart-framed boucle handbag. I experimented with pink and ivory acetates and resins and even used Lilly Pulitzer’s hot pink boucle to create the perfect coordinating handbag.”

To mark the launch of the limited edition collection, Lilly Pulitzer will also be gifting a pair of the signature “Lilly” earrings with purchases of 250 dollars or more. Prices for the Lilly x Lele collection range from 88 to 268 dollars, with the limited-edition collection launching on January 16, 2025.