Not to be sniffed at: Dolce & Gabbana launches 99 euro dog perfume

Rome – No need to wrestle your dog into the bath
anymore. Italian luxury fashion house Dolce & Gabbana has launched a new
perfume for canine companions.

The “alcohol-free scented mist for dogs” is on sale for 99 euros and comes
with a free collar — but also a warning from animal rights activists, who say
it could cause pets distress.

“I am delicate, authentic, charismatic, sensitive,” the video advertising
the scent begins as it shows sleek and soft Bichon Frises, Dachshunds and
Chihuahuas posing on a stool.

“Cause I’m not just a dog, I’m Fefe,” it ends.

The perfume is named after the dog of the brand’s co-founder Domenico Dolce
and blends “fresh and delicate notes” of ylang ylang, musk, and sandalwood.
“It’s a tender and embracing fragrance crafted for a playful beauty
routine,” the company said.

But international animal rights charity PETA said “squirting (dogs) with a
fragrance designed to please humans, as this is, can upset them greatly.”

Dogs “have hundreds of millions more receptors in their nostrils and can
smell 10,000 to 100,000 times better than humans,” PETA founder Ingrid Newkirk
said in a statement to AFP.

Perfumes sprayed on their fur “can cause them irritation and distress and
interfere with their ability to detect other smells in their environment and
communicate with other animals they encounter,” she said.(AFP)