David’s Bridal launches debut shapewear collection

Wedding retailer David’s Bridal has launched its first-ever shapewear collection under the name Shapewear DB Studio. 

The collection, which is in line with the retailer’s aim to offer fitting solutions for all events, from weddings to proms, graduations, formals, and quinceañeras, is made from soft, breathable, yet compression fabrics chosen to help ensure a great fit.  

The inaugural Shapewear DB Studio collection includes four styles of shapewear—a high-rise thong, a high-rise brief, mid-rise shorts, and high-rise shorts, ranging from sizes S to 2XL, that combine affordable luxury with practical design. The collection includes light to medium compression options with additional features such as no-pinch waistbands, non-slip grips, and tummy-smoothing capabilities.

“We are always keeping a pulse on retail trends and gaps in the market. Our customers told us they wanted extraordinary fitting shapewear without sacrificing comfort while complimenting their budget,” said Nancy Viall, president of merchandising and supply chain at David’s Bridal, in a statement. 

“There’s nothing worse than purchasing expensive shapewear that rolls down at the waist or bunches up in inconvenient areas. Our thoughtfully designed, exclusively curated, and affordably priced Shapewear DB Studio collection takes into consideration the comfort of our customers while offering innovative and fashion-forward solutions to help them feel their best for whatever exciting occasion they’re shopping for.”

The new collection Shapewear DB Studio is now available online at davidsbridal.com, and in stores across the nation, with prices ranging betweens 24.95 and 49.95 USD.