The SS25 menswear buying season has begun, starting with London, June 7-9. Then comes the Pitti Uomo trade fair and Milan Men’s Fashion Week, followed by Paris Men’s Fashion Week. In addition to summer-weight tailoring, expect to see updated preppy looks, Western details and vintage athletic stylings, sometimes even in mash-ups.
All of these trends lend themselves to maximal accessorizing. Here are some key items:
Jewelry: silver or gold chain bracelets, charm necklaces and stone bracelets.
Eyewear: classic ‘wayfarer’ frames and aviators.
Headgear: baseball caps, Western/cowboy hats and straw Panama hats.
Neckwear: bandanas, skinny ties and skinny scarves.
Bags: carryalls, duffle bags, gym bags, backpacks and fanny packs.
Footwear: penny loafers, tassel loafers, fisherman’s sandals and premium sneakers.
Socks: mid-calf white ribbed socks, either plain or with athletic detailing.
For merchandising ideas, we can take inspiration from coordinated looks in recent runway collections, and male attendees in Paris and at the Pitti Uomo trade fair.
Look 40: a vee-neck maroon, cream and black crochet cardigan over a brown waffle knit top and cream pleat front oversized shorts.
Accessories: tortoiseshell framed sunglasses, a gold charm necklace, maroon and cream tassel loafers, tipped socks and a textured backpack.
Look 9: a red, blue and white multi-striped tank top with white low-rise terry shorts.
Accessories: a pink baseball cap with brand logo, a gold charm necklace, gold chain belt, brown penny loafers, athletic socks and a white and green tennis hold-all.
Look 33: a beige crew neck crochet-knit sweater with black and white stripes and light brown leather short shorts.
Accessories: a silver link chain bracelet, a canvas tote bag with leather trim and equestrian print and brown fisherman sandals with a chunky sole.
Look 66: a white tee under a red and white baseball jacket with a crystal-studded logo and a black pleated knee-length skirt
Accessories: a gold charm necklace, logo leather belt, logo duffle bag, white rib socks with pearl embellishment and penny loafers.
Look 13: a textured knit vest in beige and yellow and black pants.
Accessories: a long skinny beige and turquoise striped knit scarf, baseball cap worn backwards and dark blue fisherman sandals with a rubber sole and cap toe.
Look 13: The Adidas Originals by Wales Bonner Jersey Track Top in blue with beige collar and orange signature stripes and plaid dolphin shorts over a polo knit shirt.
Accessories: The Adidas Originals by Wales Bonner ivory leather bowling bag
And black calfskin sandals with a silver clasp.
Look 7: Vintage style navy and white tracksuit including an oversized pull-over with a red chevron stripe and pants with red and blue side stripes.
Accessories: aviator sunglasses, blue suede carryall and cream nubuck lace-ups.
A matching shirt and shorts set in orange and yellow paisley brocade print over a white tank top and Calvin Klein underwear.
Accessories: a straw Stetson, black sunglasses, black and white bandana, gold charm necklace, cream and orange socks and lace-up white sandals with whip-stitched details.
A Wales Bonner/Adidas v-neck athletic shirt and Burberry plaid kilt
Accessories: silver hoop earrings, orange clear sunglasses, canvas and leather crossbody bag, white socks and tassel loafers.
A white linen jacket over a denim shirt and pleated textured cuffed pants.
Accessories: a white cowboy hat, aviator sunglasses, tie with tie-pin, pocket handkerchief, tooled Western belt and cowboy boots with spurs.
A double-breasted blazer with a red and brown geo print over a brown brown shirt and brown pants.
Accessories: a straw hat, silver snake chain bracelet, WANT Les Essentiels orange tote bag and brown Oxfords.
Fashion designer, Quentin Stayfly Thrash, in his own suit with a double-breasted blazer and cuffed shorts over a white shirt.
Accessories: gold hoop earrings, square tortoise sunglasses, striped bow tie, silver snake chain bracelet, extra large Louis Vuitton carryall, white socks and velvet slip-ons.
A blue, orange and white striped shirt and white Diesel jeans.
Accessories: classic black sunglasses, multi-colored braided belt, beaded bracelet, tassel loafers with a patina finish and a Givenchy tote bag
