Dynamite launches capsule collection with Serena Kerrigan

Montreal-based womenswear brand Dynamite has launched a new capsule collection developed in collaboration with entrepreneur, content creator, and New York native Serena Kerrigan.

Consisting of a 10-piece capsule collection, The Serena Kerrigan Edit aims to encapsulate a quintessential summer style and is an organic extension between Kerrigan, who has worn the brand throughout her 20s, and Dynamite. 

“Working with Serena has been an absolute pleasure,” said Jacee Scoular, VP of marketing at Groupe Dynamite, in a statement. “Our ongoing relationship with her made this process effortless, and we were able to curate a collection that we hope our audience will wear time and again throughout the summer season.”

Designed to go from day to night across several different occasions, the capsule collection includes tops, denim, skirts, and dresses, with prices ranging from 34.95 to 99.95 USD. “Due to her busy schedule, going from day events to evening engagements, Serena exemplifies confidence, versatility, and effortlessness. We want to bring that to our audience through this capsule,” added Scoular.

“These pieces are very Serena; there’s a lot of black, which is owed to the fact that I’m a New Yorker and we love to wear black,” said Serena Kerrigan in a statement. “We have a really stunning red dress, which is my signature color.” 

“You can dress the pieces up and down, they’re really versatile, they work really well together, and that’s what I love about Dynamite in general. There are lots of black, white, and neutrals in this collection because when we style them with other pieces, it feels fresh and new.”

The new Dynamite Serena Kerrigan Edit is now available online at www.dynamiteclothing.com