Pacsun launches newest F1 collection in Miami, Florida

Pacsun has launched its latest Formula 1 collection in Miami, Florida, during a special event as the first US-based race of the season took place.

Kicking off the Formula 1 Miami Grand Prix 2024, Pacun hosted a special launch party at its Aventura store last Thursday. In addition, the fashion youth retailer set up an interactive pop-up truck at the Smorgasburg Miami market across the weekend. A partner in the F1 circuit, Pacsun also hosted a TikTok livestream event with content creator Madeleine White showcasing the collection.

“It was incredible to be a part of the energy and excitement of the Miami Grand Prix,” said Richard Cox, Pacsun VP of men’s merchandising and global partnerships. “The community loved the new styles and were intrigued by the branded truck and flocked to check it out. We showed up in a creative way and were able to connect and emphasize our dedication to sports.”

The new unisex collection includes a range of race-inspired styles that aim to capture Miami’s lively aesthetic with touches of vibrant colors, palm motifs, and cityscapes, along with iconic Formula 1 branding. The collection features a mix of wearable apparel and accessories, blending racing elements with Pacsun’s signature styles. Key pieces for men include t-shirts, crewnecks, hoodies, and various shorts with F1 cars and logos. The women’s collection offers a sporty array of tanks, shorts, wide-leg pants, hats, and cropped tees with unique stripes and jacquard details.

The new exclusive collection from Pacsun & Formula 1 is now available in stores nationwide, with prices ranging from 24 to 600 USD.