Joe Fresh launches collaboration with Jessi Cruickshank

Canadian clothing retailer Joe Fresh has launched its first co-branded capsule collection with comedian Jessi Cruickshank.

Arriving in time for Mother’s Day and summer vacations, the debut Joe Fresh x Jessi Cruickshank collection offers matching neutral checkered styles for the whole family, including women’s, men’s, kids, toddler, and baby.

Meghan Lengyell, vice president of marketing and communications at Joe Fresh, said in a statement: “Collaborating with Jessi on a collection for the whole family was a natural evolution of the long-standing relationship we’ve built over many years.

“Tapping into Jessi’s humour and relatability allows us to connect with our customers and bring this collection to life in a fun and entertaining way.”

The limited-edition collection is available in women’s sizes XS-3X, men’s XS-XXL, kids S-XL, toddler 2-5T, and baby 0-24 months, and includes shirts, shorts, dresses and baby rompers. Prices range from 16 to 35 Canadian dollars.

Commenting on the collection, Cruickshank added: “I am so excited to launch this family-focused collection with Joe Fresh. I have always been a fan of the brand, but now that I have three kids to dress, I appreciate their accessible, stylish pieces more than ever.”

Founded in 2006, Joe Fresh offers accessible, modern design in lifestyle collections for women, men and children. In Canada, Joe Fresh products are available in more than 1,450 retail locations, including over 350 Loblaw locations, 1,300 Shoppers Drug Mart locations, seven freestanding Joe Fresh stores and online at JoeFresh.com.