Moaconcept: Give your used sneaker a second life

MyOwnAction, the project to collect used sneakers destined for recycling and reuse.

Moaconcept, a Florentine urban footwear brand and Benefit Company, presents
MyOwnAction, the project that provides for the collection of used sneakers, its own
and other brands, to allocate them for recycling and reuse.

First stops for the project are The Social Hub in Florence and the Flow Run Firenze
store in Piazza Strozzi, where they have installed their Used Sneaker Collector, a
specially created container intended for the collection of used sneakers. Anyone who
turns in their shoes by scanning the special QR Code will receive 1 free drink at the
rooftop Social Hub and discount voucher on the purchase of a new pair from
Moaconcept.

The sneakers, collected in special containers installed in retail outlets, coworking
spaces and public areas at events, will be partly destined for recycling-with the
support of companies dedicated to recycling and processing specific components,
such as the rubber of the soles-and partly destined for reuse thanks to the
collaboration with associations that sanitize the products and redistribute them to
those most in need.

An awareness-raising campaign in which communication is transformed into action,
‘MyOwnAction’precisely, which is also accompanied by the claim ‘;Let’s Pair Up!’:
like a pair of shoes, in fact, human beings must “pair up” with the planet in order to
guarantee a better future for everyone.

‘The MyOwnAction’ project
represents our concrete commitment to spreading the word about the importance of
reducing the environmental impact caused by the fashion industry. We want to
actively involve our community in this circular economy project and to do this we
need to act responsibly and sustainably by collaborating synergistically. The
partnership with The Social Hub is just the first step in a project that we hope to be
able to expand to the rest of Italy and Europe.