Engaged in the clothing industry for 20 years.

Jacquemus turns Versailles lake into fashion front row

One of the canniest rising stars
of fashion, the French house Jacquemus put on perhaps the most luxurious show
of the season in Paris on Monday, putting stars such as Victoria and David
Beckham on boats on the lake of the Palace of Versailles to watch the catwalk
along the water’s edge.

Credits: Jacquemus SS24 in Paris, Courtesy of Jacquemus

French designer Simon Porte Jacquemus’s new collection, inspired by Lady
Diana and Marie Antoinette, was revealed on a long red podium installed on the
grass at the royal site southwest of the capital.

Jacquemus called the show “Le Chouchou” — French for ‘darling’ but also
for scrunchy hair ties in reference to some of the puffy shapes of the dresses
as worn by the likes of Kendall Jenner.

Credits: Jacquemus SS24 in Paris, Courtesy of Jacquemus

“I was going to call it ‘La culotte’ (the panties), but it was too ugly for
Versailles,” he said with a laugh.

The feminine looks — practically all white with some flashes of black and
pink — featured openwork tights and white knee-high stockings with rose
touches.

Credits: Jacquemus SS24 in Paris, Courtesy of Jacquemus

“I was always obsessed with Lady Di and started collecting 90s magazines
and Vogue covers,” he said.

A white dress with black polka dots as well as 80s silhouettes of suits and
bomber jackets were “winks” to his “favourite modern princess”, he said.
The abundance of tutus, meanwhile, evoked Marie-Antoinette’s passion for
ballet.

“I wanted something very elegant, ballet-inspired, even for men,” he said.
As with his previous shows — and many others in the recent fashion week —
there was plenty of skin on show, with cutouts, mini-skirts and transparent
materials.

Credits: Jacquemus SS24 in Paris, Courtesy of Jacquemus

Jacquemus said he began planning the show before he had the green light
from Versailles.

“During the first meeting I was told that it wouldn’t be possible,” he
said.

“Now, it’s crazy, I have a one-year contract,” he added, promising
“something special” to come.

‘Independent and daring’

True to his taste for independence, Jacquemus held his all-gender show just
one day after the official Paris Fashion Week menswear shows had finished.

He has forged a singular and hugely successful path in the fashion game,
building 5.6 million followers on Instagram despite staying out of the
official fashion week calendar since 2020.

Actresses Monica Bellucci, Eva Longoria and Adele Exarchopoulos were among
the invitees who arrived at the site and were taken aboard a water-bound
“front row”.

“What a place! He’s an incredible talent, an artist,” said Bellucci,
wearing a brown trouser suit.

Star model Gigi Hadid was among those on the catwalk, perched on heels and
wearing a light, transparent lace outfit.

After the show, she circled the lake driving a cart, provoking cheers from
fashionistas watching from behind barriers.

Among the outfits were some patriotic touches, including red, white and
blue dresses, short and transparent in the front and adorned with long trains.
“I love my country and I’m proud of it,” said Jacquemus.(AFP)

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