Nautica to release smart eyewear collection

Nautica is set to launch a smart eyewear collection as part of a new
partnership between its parent company Authentic Brands Group and
Innovative Eyewear.

Through the agreement, the collection will consist of eight initial
sunglass styles, two of which will be available with a blue light-blocking
lens for indoor use.

The line will feature hi-fi Bluetooth 5.2 audio, 12 hours of music per
charge, 99 percent “post-consumer recycled packaging”, patent-pending
auto-adjusting hinges and several branded accessories, including a power
brick.

In a release, Innovative Eyewear CEO, Harrison Gross, said on the
launch: “Smart eyewear was once firmly in the remit of early adopters and
tech enthusiasts alone. We are changing that forever by producing smart
eyewear that is not only a functional Bluetooth accessory, but a fun and
trendy fashion statement.

“Combining our technology with the popular and storied Nautica brand is
sure to delight consumers worldwide, and further advance our mission to
make the future of eyewear smart. We look forward to launching the line via
our optical store partners in January [2024], as well as on Nautica.com
soon after.”