Menswear buyer’s guide for the FW24 season

Writing for FashionUnited recently, VP of menswear at Fashion Snoops,
Michael Fisher declared “Viral clothes have
become passé. Long live wearable clothes!” Looking forward to the
upcoming fw24 season, Fisher predicted that buyers should be looking
for, “Simply perfect basics put a focus on design longevity and
elevated staples that are evergreen to their core.”

If we review recent runway seasons, this sentiment does seem to ring
true. The influence of the ‘quiet luxury’ trend and the appeal of
‘stealth wealth’, as seen on the mega-hit show, ‘Succession,’
culminated in a move away from fast fashion and a growing interest in
sustainability that has created a perfect storm in the marketplace.
When it comes to color, ‘Latte dressing,’ (substituting brown for
black), is trending strongly for next fall. Prints tend to be classic
also, including camouflage in traditional colors. Here is our pick for
the most important, commercially-viable styles for buyers to look for
during the fw24 menswear runway season.

Tailored Suits

Oversized suit jackets are giving way to styles with narrower
shoulders, nipped-in waists and peak lapels. A variety of pinstripes,
tweed and textured wool fabrics plus plaid, continue to be popular.

Wool Overcoats

Classic wool overcoats, (mohair, cashmere and gabardine), in both
single and double-breasted styles, get longer. In terms of color, grey
and brown substitute for black.

Shearling Jackets

There are few garments considered more classic and with enduring
appeal than a shearling jacket. They work well with tee-shirts, knit
polos, jeans and even leather pants.

Relaxed Pants

Look for pleated-front, relaxed fit pants that are slightly too long
and in tailored fabrics for fall. They can be merchandised with
sweaters, casual jackets, ‘shackets’ and windbreakers.

Camouflage prints and patterns

Civilians started wearing camouflage prints during the Vietnam War as
an ironic counterculture statement. With major wars in Europe and the
Middle East featured in the news every day it’s no surprise that
camouflage has crept into the public consciousness. It’s a versatile
print for a wide range of products including outerwear, bottoms and
sweaters

Sweater Vest

Unpredictable weather means that layering pieces like sweater vests
become key items for fw24. Look for ones with textured surface
interest such as cable knit.