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MBFWMadrid: 5 stand-out collections for SS24
This 78th edition of Mercedes-Benz Fashion Week featured the
presentations of a total of 41 designers over the course of six days. Once
again, the creators gave their best on the catwalk in front of an audience
of industry professionals, more than a thousand journalists, a hundred
content creators and a hundred influencers who became ambassadors of the
event.
Not only the most established national brands were part of the wide
variety of events, presentations and fashion shows that took place in the
Spanish capital, but also new faces and emerging designers.
From FashionUnited, we offer you a summary of some of the highlights of
the Spring/Summer 2024 calendar.
The marine elegance of Claro Couture
Claro Couture’s Spring/Summer 2024 collection presents a world of
exquisite fabrics, from muslin and chiffon to silk tulle, netting, beading
and pearl detailing. The materials have been used to create a collection
that captures the organic essence of the ocean, with the fluidity of waves
and silhouettes evoking sea foam as stand-out elements.
One of the most interesting aspects of the collection is that it
includes a series of pieces created using 3D printing, demonstrating Claro
Couture’s willingness to merge tradition with modern technology.
The colours selected for this collection are equally captivating,
featuring pearly pinks that add a touch of delicacy, vibrant yellows that
evoke energy, light blues that are reminiscent of clear skies and navy blue
that adds a note of timeless sophistication. In addition, the inclusion of
glitter finish shades adds subtle sparkle and a touch of glamour to each
design.
Isabel Sanchís enchants
The collection presented by Isabel Sanchís at MBFW Madrid contained
special pieces with handcrafted touches with the intention of making you
fall in love.
Feathers play an important role in the collection, they show up in
different shapes and techniques, as well as combined with other elements to
achieve a final result that is sophisticated.
In addition to feathers, the collection includes draped and pleated
chiffon dresses that create silhouettes with movement and vibrancy. The
designs are modern and sophisticated, combining craftsmanship with the
freshness of innovation.
The collection is also characterised by new techniques and volumes,
including the use of recycled horsehair and plastics, as well as hand-finishing
techniques.
As for the colour palette, it features orange tones, which symbolise
optimism, as well as lime tones that evoke emotions and nature. In
addition, black is used to add elegance and sensuality to the garments, and
metallic gold to add a touch of sophistication characteristic of
couture.
Mans ventures into the female universe
Mans’ latest collection, designed by Jaime Álvarez de Sevilla, stood out
at the 78th edition of MBFW Madrid. This was not only due to womenswear
being featured in its proposal for the first time, but also to its being
crowned as best collection, presenting a mixed proposal full of nuances and
colour.
The fashion label maintained tailoring as a central element of its
design, incorporating dresses of different lengths, all with minimalist
cuts and a wide variety of fabrics that preserve its essence, as well as
adding sophisticated feminine pieces to its universe.
The show culminated with the presentation of a bride wearing a fully
embroidered mini dress and a silk tulle veil that was more than 5 metres
long.
Andrew Powcrid makes his glamorous debut
The brand Andrew Powcrid, by Andrés Pozuelo, stood out together with
SIMORRA with both labels being debutants in this edition of MBFW Madrid
official calendar. Pozuelo decided to present himself for the first time on
the Madrid catwalk with one of the most personal and profound facets of his
inspiration, that which is born in sleepless nights and which undoubtedly
shaped the creation of his new collection, entitled “Insomnia”.
The brand Andrew Powcrid, by designer Andrés Pozuelo, stood out together
with SIMORRA with both labels participating in this edition of MBFW
Madrid’s official calendar for the first time. Pozuelo decided to present
himself for the first time on the Madrid catwalk with one of the most
personal and profound aspects of his inspiration, that which is born in
sleepless nights and which undoubtedly shaped the creation of his new
collection, which is entitled “Insomnia”.
In this collection, the creative exhibited his most glamorous side,
taking inspiration from the 70s and 80s, decades to which the designer
confesses he is strongly fascinated by, as per the Andrew Pocrid show
notes.
For the Spring/Summer 2024 season, Andrew Powcrid presents a woman who
is empowered, confident, strong and sophisticated. These values are not
only limited to the female figure, as the designer also seeks to banish
gender stereotypes and the sexism historically rooted in society, while
contributing to the enrichment of the male figure.
The collection offers a wide range of garments, from elegant cocktail
looks to dazzling evening wear. Flowing gowns with movement,
figure-flattering fitted silhouettes, strong shoulders and feminine
ensembles are alternated with tailored garments redesigned for the male
audience.
The collection is highlighted by the use of fabrics such as crepe,
lurex, chiffon, wool and silk knit, as well as other whimsical materials
embellished with crystal detailing. The colour purple in various shades,
with a special emphasis on lilac, is the central tone of the colour
palette, whilst not forgetting the importance of black.
Each look presented on the catwalk is complemented with metallic leather
high boots and jeweled sandals, the result of a collaboration with the
brand Lodi.
Dominika Kozakova, straight from Eastern Europe
Dominika Kozáková is a fashion designer who is originally from a small
village in Slovakia. She currently resides in Prague, where she works on
her innovative creations that defy conventional norms. Her focus is on
pushing the boundaries of comfort through extravagant cuts and
technologies, as well as incorporating vibrant colours and structures.
Her eco-friendly designs are handmade locally in both Slovakia and the
Czech Republic. The designs reflect her passion for unusual cuts, ruffles
and embroidery, resulting in capsule collections that explore futuristic
concepts, insightfulness and alternative vibes.
Kozáková draws inspiration from a wide range of references, from
historical elements and the pompousness of baroque fashion to flora and
fauna, transporting viewers into a fairytale when her designs take to the
runway.
In her creative process, Kozáková uses a variety of contrasting
materials, including alpaca wool, mohair, silk and cashmere. She also
recycles materials from warehouses and showrooms, which she combines with
stretch fabrics featuring designs hand-painted by the designer herself.
These garments not only offer comfort and versatility as sportswear, but
also feature extraordinary designs inspired by animals and supernatural
beings.
In her creative process, Kozáková uses a variety of contrasting
materials, including alpaca wool, mohair, silk and cashmere. She also
recycles materials from warehouses and showrooms, which she combines with
stretch fabrics featuring designs hand-painted by the designer herself.
These garments not only offer comfort and versatility as sportswear, but
also feature extraordinary designs inspired by animals and supernatural
beings.
One of the emerging designer’s most iconic designs is her hand-knitted
fluffy hats, which include little ears and have the power to instantly
transport you to the ‘Secret Animal Kingdom’. Dominika Kozáková has left
her mark on the catwalk of the Allianz EGO contest for emerging fashion
brands.
The label Coconutscankill, under the direction of Amara Caruncho, took
home the Allianz EGO Confidence in Fashion award at the most recent edition
of MBFWMadrid.
This article was originally published on FashionUnited.ES.
Translation and editing from Spanish into English by Veerle
Versteeg.