Women’s body care brand Jukebox to launch in Walmart

Jukebox, the women’s personal care brand offering clean, nourishing handmade soaps and natural deodorants, has announced its first major retail launch, entering all Walmart stores nationwide and on Walmart.com.

The personal care brand, dreamed up by a team of soap-loving ladies and the makers of Dr. Squatch, aims to reimagine the shower experience for consumers with music-inspired soaps and deodorants that mix nostalgic and innovative scents with natural ingredients and sustainable practices.

Jukebox, which officially launched direct-to-consumers in 2023, will debut in Walmart with 14 stock-keeping units, including its lavender, vanilla and watermelon scented soaps, featuring natural fats like olive oil, castor oil, coconut oil, and organic shea butter that have been handcrafted in the US.

Emily Woods, head of Jukebox, said in a statement: “We are so excited about sharing Jukebox with Walmart shoppers. Jukebox is rooted in addressing the unique personal care needs of women without sacrificing any of our key features: naturalness, efficacy, and scent.

“Women, especially moms like me, are increasingly turning to natural and looking to remove the chemical-laden products they are used to seeing in the aisle from their daily routines. We want safe, clean products that are actually effective, from brands we are excited about using.”