French Riviera Le Voyage Méditerranéen: Beaumont SS25

This season, Beaumont meets the mesmerising allure of the south of France as they unveil the Spring Summer 25 collection. The SS25 collection draws inspiration from the sun-drenched coastline, azure waters and timeless glamour from a voyage méditerranéen.

The French Riviera, known for its stunning landscapes and effortless lifestyle, has been a playground for people from all over the world, the place where Brigit Bardot meets Tina Turner. From the glitz of the French cinema in Cannes to the charm of cozy markets in Èze, this iconic region embodies a perfect blend of classic refinement and modern luxury.

Beaumont’s SS25 collection aims to give wearers the feeling that they are waking up to the gentle sound of waves lapping against the shore and the warm Mediterranean sun. The collection is made for spending the morning on the beach, followed by a lunch in the city and an evening full of sun-kissed glamour watching the golden hour.

The Beaumont design team has been inspired by the uncomplicated ease of a Mediterranean break, bringing a sense of modern sophistication and serene optimism to every piece. The collection embodies soft power dressing to evoke confidence and elegance without sacrificing on comfort. It provides a balance of reverie and realism, where the beauty of simplicity reigns.

The SS25 collection consists of 3 different drops:

Drop 01 – February: Twist on Formality
Playing with form and finish, whilst staying true to the Beaumont heritage. The design team found inspiration in the effortlessness of southern European cities and re-interpretated the suit. Natural colours like kit, soft camel and khaki green are the base of this drop, combined with a soft blue and a fruity pink accent to set the joyful mood.

This drop blends utility styles with a feminine attitude, and is all about layering during the transitional seasons. Modern elegance meets timeless function in re-done denim and matching co-ord sets. New items are introduced, like a jumpsuit and cargo skirt in natural structured fabrics.

Drop 02 – March: Soft Glamour
Infused with a sense of hope and positivity, this drop embraces the joy of living, bringing a refreshing and uplifting energy to any wardrobe. This colour scheme has a hint of unexpectedness; combining apricot, rose and French mauve with sparkling golds and sophisticated whites.

Step into the golden hour with shimmering co-ord sets, sophisticated suits and statement satin looks. The mood is set for modern refinement in a dreamy colour palette that utilises the senses. Sheer fabrics meet soft satins and bold jacquards. A glamourous experience in simplified and graceful silhouettes.

Drop 03 – April: Mediterranean Morning
Inspired by the serene landscapes of the Mediterranean, the colour palette of drop 03 includes soft denim blues, sunlit whites and a drop of lemolime, reminiscent of a tranquil coastal escape.

This drop consists of refined materials inspired by vintage leisure wear. Roomy dresses and flowy skirts are combined with linen co-ord sets and fancy knits. These ultimate summer essentials are made from fresh cottons, airy linen and soft lyocell to create a comfortable look whilst remaining effortlessly stylish.

Beaumont invites buyers and retailers to explore their SS25 collection: ‘French Riviera’ and experience the effortless charm and understated sophistication that define their designs. Join them in celebrating a season of renewal, simplicity and elegant living.

About Beaumont Amsterdam

Beaumont is an Amsterdam-based brand that draws inspiration from the French je-ne-sais-quoi style. Each season, a combination of different colour palettes is used as the foundation for the collection. Beaumont brings inspiration and a set of curated pieces to create full looks, from apparel to outerwear. Every composition is a blend of function and fashion, created to build timeless wardrobes and craft playful looks, with the aim of empowering women to discover their own unique style.