Tracing a trend – surrealism in fashion

Surrealism in art

Surrealist art came up in the aftermath of World War I as an artistic
and humanistic response to a conflict-plagued society; a literal
rejection of reality.
According to the Tate Modern Museum website:
“Surrealism aims to revolutionize human experience. It balances a
rational vision of life with one that asserts the power of the
unconscious and dreams”.

Elsa Schiaparelli

From the 1930s to the 1950s, Elsa Schiaparelli adopted elements of the
surrealist art movement and expressed its sentiments through her
fashion designs.
In recent seasons, especially since the Pandemic, certain designers
have been exploring the idea of the intersection of reality and the
virtual world. Here are five brands that have been in the forefront of
the movement.

Iris Van Herpen

Dutch designer, Iris Van Herpen is not only credited with being the
first designer to create a 3-D–printed dress, she is also known for
her futuristic work. For her 2017 Haute Couture collection, she
sheared metal into filament-thin geodesic rosettes and molded them
together into futuristic frocks. Several seasons later post-COVID her
f22 runway show was filled with mesmerizing looks that originated in
the digital space.

Moschino (designed by Jeremy Scott)

Since his debut in 1997 with an eponymous collection, Scott has been
known for his kitsch presentations. In 2013 the designer took over the
reins at Moschino, a brand known for its playful mockery of fashion.
Scott’s fw23 collection was inspired by the bedroom scene in Kubrick’s
‘2001: a space Odyssey,’ that included a ‘grandfather clock’ dress, a
‘lampshade’ hat and a screen.

For the following season, ss23, he was quite literally influenced by
rising inflation in the U.S.A, by presenting a runway show filled with
pool flotation devices wrapped around dresses.

JW Anderson

Showing menswear since 2008, the designer from Northern Ireland is
known for his fantastical creations, both for his own label and, since
2013, for Loewe. For ss23, he showed outfits decorated with broken
skateboards, BMX handlebars and CDs. The idea was to recognize the
“intrinsic ephemerality of modernity.”

Loewe (designed by JW Anderson)

For Loewe’s fw22 collection, Anderson showed a long, elegant tube
dress—an idea in the Schiaparelli-like embrace of a pair of
female-slash-feline be-gloved arms.

For the next fall season, Anderson based the Loewe collection on the
way we see things on the Internet as opposed to real life. It was hard
to decipher what was real and what was not. For example, cardigans—one
pink, one turquoise—turned up: in fact, they’d been printed out on
adhesive paper, and literally stuck on the models’
skin.

Schiaparelli (designed by Daniel Roseberry)

Daniel Roseberry took over the reins at Schiaparelli in 2019. His
Haute Couture collection for ss23 was filled with showstoppers, both
on the runway and in the front row, where Kylie Jenner wore a black
gown with a huge lion head placement. A look that was also shown on
the runway.