Magic, Project & Sourcing at Magic return to Las Vegas with a sense of newness

Magic, Project, and Sourcing at Magic, bi-annual fashion trade shows organized by Informa Markets, return to Las Vegas this month with a new offering of event experiences.

Taking place from February 10 to 12 at the Las Vegas Convention Center, Magic Las Vegas brings together leading brands, retailers, and manufacturers to showcase their latest collections across apparel, accessories, beauty, home, giftware, and footwear. Providing a platform for international buyers and press to discover new and established brands, build relationships, and network with industry experts, Magic Las Vegas represents a wide range of women’s fashion, including trend, contemporary, and modern sportswear.

This season’s edition of Magic Las Vegas will showcase brands from over 50 countries, focusing on show highlights like a sustainable product showcase, trend forecasting presentation, and a fashion show. Exhibiting brands include Dolce Vita, Free People, and Steve Madden. Registered buyers range from big-box retailers like Dillard’s and Walmart to specialty boutiques such as Apricot Lane Boutique and Stitch Fix.

“The energy of Magic Las Vegas is always unparalleled, and this year, with the extended offering of Contemporary at Magic and an expanded category of home, gift, and beauty, this event is the premier destination for buyers seeking a comprehensive selection across all categories,” said Jordan Rudow, vice president at Magic, in a statement.

In addition, Project and Magic Men’s will showcase hundreds of menswear brands across categories such as sportswear, activewear, denim, and streetwear. Bridging the cultural intersection of sports, street culture, music, and fashion, key brands exhibiting at Project Las Vegas brands include Lacoste, True Religion, Nike SB, and G-Star Raw. Buyers from retailers like Bloomingdales, Nordstrom, and La Maison Simons will also attend.

Another highlight at Project Las Vegas is the upcoming Gathering, which offers a unique experience for the skate community. Featuring over 120 leading skate shops and appearances by legendary pros like Chad Muska, Paul Rodriguez, and Bryan Herman, unique features include limited-edition prints by artist FOS and show-exclusive products available only with on-site orders. Brands like Baker Boys Distribution, New Balance, Adidas, and Primitive will showcase the latest in skate culture, making the event a must-visit for industry professionals.

“For this year, we continue to aim and be the place to drive conversations for the industry, where like-minded individuals, brands, and buyers converge to get a better understanding of what is currently happening in the market. Surf, Golf, Skate, and sports continue to take the lead in 2025, and we want the community to grow and collaborate with each other,” said Edwina Kulego, vice president at Project & International, in a statement.

Lastly, in partnership with Hey Social Good, the event features a lounge, fashion tech pitch space, and sessions on garment production, AI, and factory selection. A sustainability gallery will highlight over 30 verified brands, with a kiosk offering insights into participating organizations.