Discover the beauty of Armenian art with Artuyt

Artuyt is an Armenian accessory brand whose mission is to share the beauty and
richness of Armenian art with the world. Through our exquisitely crafted silk, wool, cashmere
scarves, ties and pocket squares we bring to life the works of Armenian artists, from medieval
times to modern abstractionism. Each piece is a masterpiece, taking two months to complete
and featuring intricate details that showcase the talent and creativity of the artists. The brand is
committed to promoting the cultural heritage of Armenia and making it accessible to a global
audience. Whether one is an art enthusiast or simply appreciates beautiful design, Artuyt offers
a unique opportunity to explore the history and artistry of Armenia.

Artuyt silk, wool, cashmere scarves, ties and pocket squares are proudly made in Italy’
silk capital Como which is renowned for its exceptional craftsmanship and attention to detail.
The products are created by skilled artisans who use the finest materials and techniques to
ensure that each piece is of the highest quality.
Artuyt’s commitment to promoting Armenian art and culture is evident in its
partnerships with museums such as the Modern Art Museum of Yerevan, Sergei Parajanov
Museum, Museums of the Mother See of Holy Echmiadzin, Ervand Kochar Museum, and
Matenadaran.

Artuyt’s silk scarves have become popular among many well-known figures, including
Angela Merkel, Kim Kardashian, Arsine Khanjyan, Darya Sitorina, and the daughter of Italy’s
president. They have also been chosen as official gifts by the Armenian government, including
the Prime Minister, President, and Catholicos of All Armenians.

Artuyt has established a strong presence in various cities and international platforms
around the world. With a reputation for quality and style, the brand has captured the attention
of fashion-conscious consumers from Yerevan to Milan, Los Angeles to Almaty.

Artuyt’s reach extends far beyond its ecommerce platform. The brand is also present in
the international fashion scene, showcasing its designs on platforms such as Not Just a Label
(NJAL), Faire, and Wolf&Badger.

Artuyt has been constantly participating in Milan Fashion Week for over the course of 5
years. During the Fall/Winter 2022 Fashion Week, Emerging Talents Milan exclusively presented
the “The Genius of Gianni Versace Alive” documentary private preview and debut in Milan.
“The Genius of Gianni Versace Alive” (2023) by Salvatore V. Zannino is the celebration of an
iconic Italian fashion designer who empowered and embraced all he encountered. Ranging
from Rock and Roll royalty of Elton John, Bon Jovi, Tina Turner & Madonna, who allowed them
to express themselves and their style with his couture Milan designs, to models and actors he
dressed on the red carpet.

On that occasion, “The Genius of Gianni Versace Award” was launched and 9 of Emerging
Talents brands created 9 looks/pieces as part of the contest. Exhibition “Omaggio a Gianni” was
displayed at Palazzo Visconti from September 24 to 26. Tw brands won the award: JYK for clothing and Artuyt in accessory categories, by presenting a scarf from their new collection “Fairy Tales.”