Paris street style: Patou SS24 show attendees were ambassadors for the brand

On July 2, 2023 ahead of Haute Couture week in Paris, Patou’s Guillaume
Henry presented his ‘Dancing Diaries’ collection for ss24. The
designer stayed close to his signature style, showing a diversity of
young and sexy looks for both daytime and the evening. Henry’s posse
of influencer friends were in full attendance, dressed head-to-toe in
Patou, they made the perfect ambassadors for the brand.

History of the House of Patou

Jean Patou founded his eponymous house in 1914 and reached peak
popularity during the ‘20s and early ‘30s. However, after the designer
died in 1936, the brand lost much of its luster. Over the years,
despite having top-flight designers at the helm, including Karl
Lagerfeld, Jean Paul Gaultier and Christian Lacroix, it was its
signature fragrance ‘Joy’ that kept the name alive.
Jean Patou was acquired in 2018 by the LVMH
group and Guillaume Henry was appointed creative director. Since then,
the line, rebranded Patou, has become a favorite with an international
clientele.

Patou show attendees dressed to the nines, in looks from both current
and previous seasons. From skirts and dresses to suits and pants, the
wide diversity of Henry’s design style was on full display. It seemed
as if the riots taking place in Paris that day
were happening a million miles away.

The maxi dress

The Patou ‘Painter’ maxi dress with a flounce hemline in white organic
cotton; a purple Le Petit Patou x Sita organic cotton bag with a red
metallic trim, gold-plated jewelry and Patou x Bollé sunglasses.

The denim logo suit

A Patou jacket with a dropdown waist in denim embellished with the
House logo and matching pants. Accessories included gold plated
earrings and Patou x Bollé sunglasses.

The cut out top and split front skirt

An ivory cutout top with broad straps, a matching split-front skirt
and a hobo satin bag, all by Patou; Patou x Bollé sunglasses and beige
patent platform boots completed the look.

The poplin blouse and denim pants

(shown in the main photo)

A red poplin blouse, ‘iconic’ wide cuff denim pants and gold plated
earrings, all by Patou; sunglasses by Patou x Bollé and ‘Le Petit
Patou’ bag in red.

The knitted polo dress

A knitted polo dress in orange and a handmade wicker bucket bag
embellished with a gold-colored medallion, both by Patou, accessorized
by Roger Vivier black patent Mary-Jane shoes with a crystal buckle.

The quilted micro suit

A red jacket with a drop-down waist and matching micro mini skirt in
quilted recycled nylon, stamped with the Patou logo. Accessories
included Patou x Bollé sunglasses, a large red bow in the hair, red
triangle earrings and pink pointed toe high heel pump.

The peplum skirt and knit cardigan

An ivory cotton skirt with a peplum, asymmetric cardigan and
thigh-high lace-up boots, all by Patou, and a black quilted Miu Miu
handbag.

The logo knit top and split front skirt

A crew neck short sleeved red sweater with the Patou logo and a Patou
split front mid-length skirt in the same color. Accessories included
black oval sunglasses, a red quilted bag and sandals embellished with
butterflies.

The shirt dress with detachable collar

A pink Patou shirt dress with a detachable collar, a lime-colored ‘Le
Petit Patou’ bag, light pink faux fur bucket hat, lacy hose and Acne
Studios’ white leather knee-high boots.

The poplin shirt and shorts

A shirt with a hidden placket and matching short shorts in light pink
cotton poplin both by Patou.