Artuyt at spotlight: unveiling a Fashion momentum in Kazakhstan

Paris, New York, and Milan set the stage as major fashion capitals where styles are
defined, and trends are born. Yet, the fashion world is no longer limited to these
cities alone. Seems like Paris, New York, and Milan are ready to witness the
revolutionary momentum in fashion that unveils creativity, art, and innovation
from Artuyt to the global fashion stage inclusive of Kazakhstan.

The BoF 500: Liliya Rakh

The Business of Fashion has recognized Liliya Rakh as one of the 500 influential
people shaping the global fashion industry.

A merchandising mix genius, visionary and brave, reckless, chaotic and premature
– all these words follow Liliya Rakh as an innovating fashion entrepreneur in a
rapidly-growing Kazakhstani fashion market. Since the 1990s, Liliya Rakh has
been bringing innovation and creativity to the Kazakhstani fashion market. She has
been unveiling a fashion momentum in Kazakhstan with inspiration from avant-
garde exceptional designers like Comme des Garcons, and Alexander McQueen, as
well as fashion powerhouses like Gucci, Tom Ford, and many more. Thanks to her,
the Kazakhstani fashion industry is at the forefront of influencing the global
fashion industry with inspiration from Italian and French maisons.

Liliya Rakh put her keen taste and bold choices in fashion into play by establishing
her multi-brand boutique Sauvage in 1997. From that year on, Liliya Rakh
represents groundbreaking pieces of clothing to people who appreciate the fusion
of fashion, art, and intelligence. Having the potential to move forward in the
fashion industry, Sauvage turned into a whole fashion company – Sauvage Group –
that today represents multiple boutiques, including Grunge Space and
INTELLECT Store. Each of the stores gives the consumer to feel the fashion
ranging from classic to avant-garde be it from America to Asia.

The driving philosophy of Liliya Rakh’s Sauvage Group is that fashion is
temporary, but style is timeless. That is why fashion, art, and intelligence should
stand at the core of representing style to mirror a character rather than a trend.

Find Artuyt at Liliya Rakh’s Boutiques

The powerful match between the philosophies of Liliya Rakh’s Sauvage Group and
Artuyt left no choice but to kickstart a long-term partnership. The collaboration of
two creative fashion forces highlighted even more the philosophy of putting style
as a mirror of fashion, art, and intelligence a character encompasses. Liliya Rakh
who managed to discover the essence of the fashion industry worldwide since the
1990s, found Artuyt to have the powerful fashion input for shaping the global
fashion industry further. At Sauvage Group boutiques, including Grunge Space and
INTELLECT Store, creativity, innovation, and sophisticated fashion meet the
customer’s eye. And it is right at these boutiques where you can meet Artuyt’s
scarf collections and add exquisite note of fashion to your wardrobe.

Artuyt’s scarves represent works of art that display how different motifs, colors,
and textures may become a harmonious clothing accessory and still mirror a fusion
of art, fashion, and intelligence. Whether you want to add a bold, delicate, or
intricate pattern to your style, Artuyt’s scarf collections will help you do that. Your
style with Artuyt will mirror the character you own.

Today, you have got the chance to get the feel of the keen fusion of fashion, art,
and intelligence that Artuyt transmits through cutting-edge and timeless scarf collections represented at Sauvage.

Artuyt – Cover Yourself with Art