SS24 womenswear buyer’s guide: key colors and must-have items
The major ready-to-wear shows for the ss24 season take place during
September and October 2023. However, the resort 24 season is complete
and ss24 fashion weeks have taken place in Australia, Spain and
Berlin. This means that certain trends and key items have emerged as
imperative to any floor assortment. Considering that ‘spring one’
drops in stores as early as late February/early March, it is important
to offer styles that can be worn immediately, as well as those that
can be kept for later in the season. Here are our picks for key colors
and styles for spring 24.
Key Colors
Black and neutrals are the gold standard for early spring but specific
colors have been making their mark too.
Neutral Tones
From beige to winter white, neutral tones work well in early spring.
Max Mara Resort 24 – designer: Ian Griffiths
Max Mara Resort 24 beige mohair coat Credits: Max
Mara Resort 24/Launchmetrics Spotlight
A long mohair coat with an oversized rounded shoulder line and broad
lapels, cinched at the waist with a drawstring belt and trimmed with
pom poms.
An ivory colored tunic dress with a sash belt and a matching shawl,
both in wool gabardine.
Emerald Green
Nature-inspired shades of green work for a variety of fabrics and styles.
Ermanno Scervino Resort 24
Ermanno Scervino Resort 24 green jacket and short Credits: Ermanno Scervino Resort 24/Launchmetrics Spotlight
A green leather jacket over a cream-colored knit polo, short shorts
and cowboy boots in a snakeskin pattern (this season’s most important
animal print)
Stella McCartney Resort 24
Stella McCartney Resort 24 green sweater knit set Credits: Stella McCartney Resort 24/Launchmetrics Spotlight
A wide short sleeved bright green knit top with a matching sweater and
a below-the-knee wool skirt with a double pleat in the same color.
Both have an ivory trim.
Bright Red
Hot red hues are trending for spring 24. Red screams individuality and
resonates on social media.
Alexander McQueen Pre-Fall 23 – designer: Sarah Burton
Alexander McQueen Pre-Fall 23 red leather suit Credits: Alexander McQueen Pre-Fall 23/Launchmetrics Spotlight
A bright red belted leather jacket with moto detailing and a peplum
and a matching midi-length skirt with a zipper.
Adeam Resort 24 – designer: Hanako Maeda
Adeam Resort 24 red sweater knit set Credits: Adeam
Resort 24/Launchmetrics Spotlight
A bright red sweater knit top with detachable sleeves and matching
gored skirt that can be buttoned to the top.
Key Items
The Cape
The cape is a sophisticated alternative to a cloth coat and is ideal
for the early days of spring.
Chloé Resort 24 navy cape Credits: Chloé Resort
24/Launchmetrics Spotlight
A short navy cape with a high collar and large gold buttons.
The Tailored suit
The first spring delivery is the optimum time for dropping tailored
suits and separates. This season look for wool gabardine jackets
matched to a variety of bottoms including pants, shorts and skirts of
all lengths.
Philosophy di Lorenzo Serafini Resort 24
Philosophy di Lorenzo Serafini Resort 24 navy suit Credits: Philosophy di Lorenzo Serafini Resort 24/Launchmetrics
Spotlight
A navy double-breasted fitted jacket with a sharp shoulder line and
matching Bermuda shorts.
Christopher John Rogers Resort 24
Christopher John Rogers Resort 24 rust denim suit Credits: Christopher John Rogers Resort 24/Launchmetrics Spotlight
A rust-colored double breasted fitted jacket in denim with matching pants.
The Reinvented Jean Jacket
The popularity of items rendered in denim shows no signs of abating,
that includes the jean jacket which becomes decorated and even
shrunken.
MM6 Maison Margiela Resort 24
A classic blue denim jean jacket with a standup collar in shrunken proportions.
A stone washed denim jacket with Western style fringe in silver colored metal.
The baggy jeans
In fashion, as in politics, trends are subjected to the swing of the
pendulum. The most prominent jean silhouette has moved on from the
skinny to the full leg style.
