Peclers Paris: Tech gurus and urbanites to lead the way for SS24

With the spring/summer 2024 buying season almost at its end, Peclers Paris
wanted to offer some insight into what it believes will be dictating the
upcoming period for those looking for some last minute inspiration. The
trend analyst firm and two of its representatives took to the stage during
the most recent edition of Copenhagen International Fashion Fair (CIFF) to
present the trends it had forecasted.

Colours of the season

To start the presentation off, the team shared the top three colours that
will define the season, each of which were contrasting shades alongside one
another. ‘Edgy Khaki’, for example, was influenced by urban design bringing
a pragmatic touch to the curation, conflicting with ‘Cherry Pop’, described
by Peclers as a “fleshy red” and mirroring a retro vision of the future.
Meanwhile, ‘Tech Sensitive’ was linked to nude tones that came with a “tech
effect” and provided a non-binary colour choice for the season.

The modernisation of classics

One central overarching theme for Peclers focused on drawing influence from
heritage designs and staple products of the past, yet in a modernised and
updated fashion. This could be in the form of upsized classics, playful
exaggerated proportions or 3D experimentation inspired by the rise of
artificial intelligence (AI). Key products highlighted by the team included
that of reworked denim jackets, flared pants and corsetry, while organic
gabardine served as the essential material of choice. In terms of prints,
the direction of technology was also present, with the concept of ‘Retro
Glitch’ being highlighted. Primary colours in pixelated imagery and
vintage-like tech effects summed up the look.

The need for adventure

In a complete contrast, Peclers’ second theme was dedicated to the new
adventurer, triggered by the rising concern around ocean life and the
increased desire for travel. Here, nautical and outdoor inspired codes are
combined with the Y2K aesthetic, resulting in a modernised take on
utilitarian details and technical materials. Products in the spotlight for
this theme included combat pants, lightweight parkas and asymmetric
dresses, all in deconstructed forms. Material-wise, ‘Dirty Denim’ was a
stand out, while “distorted fauna” and macroscopic camo were definitive
print directions.