Tripling Efficiency: How Ghanda Clothing Transformed Retail Operations with Planogram Software

Ghanda Clothing, known for its trendy and casual wear, has rapidly expanded its
footprint in the fashion industry. With her warm smile, positive energy and passion for
the brand, Zoey Glover, Retail Operations Manager, shares how IWD, an all-in-one
visual merchandising platform, has transformed their retail operations. “IWD has
pretty much changed everything for us,” Zoey begins, reflecting on the transformation
in operational efficiency and visual consistency across all Ghanda stores.

Q: In the past, how did you overcome the complexities of the visual merchandising process within retail operations?

Zoey Glover: Before we implemented the software, we constantly struggled with aligning our
backend systems to fit the physical constraints of our retail spaces. We encountered frequent
issues with over- or under-stocking, which resulted in a lot of inefficiency across our
locations. Our merchandising directives were labor-intensive and time-consuming, which
limited how often we could issue them. There was also a lack of consistency between stores,
as our staff had to rely on their own judgment to maintain visual merchandising standards.
This led to variations that weren’t always aligned with our brand image.

Q: How has IWD transformed the way you manage visual merchandising in your retail operations?

Zoey Glover: IWD has been a game-changer for us. We’ve integrated our visual
merchandising team with our in-store stock team to create a cohesive, store-facing
support system.

One of the biggest changes is that we’ve tripled the volume of directives issued
to stores. It’s allowed us to keep things more consistent and efficient across all
locations. The software enables us to manage tasks remotely, which has eliminated
the need for frequent travel by our stylists. This has not only saved time and
resources but also allowed us to stay more responsive to our store needs.

Q: What about the store execution and operations?

Zoey Glover: One of the most significant successes has been the ability to deliver
merchandising directives to our “hot stores”—those that require frequent
updates—completely virtually. Previously, we had to send a stylist on a plane to

handle these changes in person, sometimes traveling for up to six hours. Now, we
can manage everything remotely.

Q: What do frontline workers feel about these changes?

Zoey Glover: The feedback from our staff has been fantastic. IWD has made their
jobs much easier by simplifying the directives and making them easier to follow. Our
old technique was outdated and often confusing, especially for new team members.
Now, our staff feel more confident and less stressed when following directives, and
this has led to better merchandising at all of our stores. We’ve definitely seen an
improvement in how our brand is represented across the board.

Q: I heard about a retail network app trial, can you tell me more about it?

Zoey Glover: We’re really excited about the future, especially with the IWD app,
which is currently being trialed in a few select stores. The app provides a single point
of contact for all communication, helping stores avoid the problem of missing
updates. Previously, some stores would receive up to 50 emails a day, and it was
easy for critical directives to get lost. 

With the IWD app, all updates and memos are centralized in one place, making it
much easier for our stores to stay on top of their tasks. The feedback from the stores
testing the app has been great, and we’re looking forward to rolling it out across the
rest of our locations.

Q: Did this implementation free up store teams’ time and improve the customer experience?

Zoey Glover: It’s been transformative in so many ways. IWD has streamlined our
communication and improved the consistency of our visual merchandising, which is
critical in ensuring our brand standards are upheld across all locations. By making
the process easier for our store teams, it allows them to focus on delivering the best
experience for our customers. We’re also able to issue directives more frequently and
at a larger scale without overwhelming our staff. The system has allowed us to grow
without compromising on quality or efficiency.

Thank you, Zoey!