5 Emerging labels to watch at New York Fashion Week

New York Fashion Week begins this week and, like every season, it will host a sprinkling of new and emerging talents that command attention. Some sell primarily online, others have begun to acquire brick and mortar stockists. Here is our round-up of the 5 brands worth keeping an eye on for spring 24.

Advisry

Making its womenswear debut on the official schedule at 3pm on Sunday, Advisry was founded by 23-year-old Brooklyn-based Keith Herron as a community-focused brand inspired by the founder’s love of cinema, graphics, and Americana.

Fforme

Gaining recognition for its lustrous fabrics and stealth wealth aesthetic Fforme will show at 12 pm on Sunday. Designed by Paul Helbers, who has previously worked under Martin Margiela, Marc Jacobs for Louis Vuitton and The Row, the architectural but sophisticated shapes marry commerce and design in a desirably neutral palette.

Grace Ling

New York-based Singaporean Ling trained with Thom Browne and The Row before launching her subversive and playful brand in 2020 and will make her NYFW debut on opening day, September 8.

Chan Chit Lo

Founded in 2019 by Venus Lo who is based between New York and Shanghai, Chan Chit Lo takes the premise of “One man’s trash is another man’s treasure’ to a luxury level for the brand’s 2-day handcrafted knitwear-focused presentation during NYFW via appointments on Sept. 9.

Sho Konishi

Japanese born New York-based fashion and costume designer’s eponymous label will debut at NYFW on September 13. His wearable art brand founded in 2019 has already been worn by Saweetie, Chloe X Halle, and Lizzo.